Independent Research on brands mums trust the most
2023 Independent Research
2023 research on supplement brand recommendation was carried out by One Poll (July 2023).
Sample size: 500, up to 3 brands selected
Which pregnancy supplement do you trust the most?
51% of mums or mums-to-be questioned trusted Pregnacare the most.
This finding is also supported by further independent research carried out in July 2021 by One Poll (sample size: 500 mums and mums to be) 2018 by One Poll (sample size: 1000 mums and mums to be) and in 2013 by Bounty’s Word of MumTM research panel (sample size: 2088 mums and mums-to-be).
2021 Independent Research
2021 research on supplement brand recommendation was carried out by One Poll (July 2021).
Sample size: 500
Which pregnancy supplement do you trust the most?
45% of mums or mums-to-be questioned trusted Pregnacare the most.
This finding is also supported by earlier independent research carried out in 2018 by One Poll (sample size: 1000 mums and mums to be).
2018 Independent Research
2018 research on supplement brand recommendation was carried out by One Poll (July 2018).
Sample size: 1000
Which pregnancy supplement do you trust the most?
25% of mums or mums-to-be questioned trusted Pregnacare the most
This finding is also supported by further independent research carried out in 2013 by Bounty’s Word of MumTM research panel (sample size: 2088 mums and mums-to-be).
Independent Research on Midwives' Recommendation
2024 Independent Research
2024 Research on supplement brand recommendation was carried out by Health Professional Academy (December - January 2024).
Sample size: 300 healthcare professionals
Which of the following best describes your occupation?
Do you recommend to take a vitamin and mineral supplement during pregnancy?
Which pregnancy vitamin and mineral supplement brand would you be most likely to recommend to pregnant women?
37% of the midwives questioned recommended Pregnacare the most.
This finding is also supported by earlier independent research carried out in 2021 by Health Professional Academy Healthcare Network (sample size: 300 healthcare professionals), in 2016 by Bounty Healthcare Network (sample size: 443 healthcare professionals), in 2012 by Bounty Healthcare Network (sample size: 223 healthcare professionals) and in 2008 by Bounty Healthcare Network (sample size: 1004 midwives).
2021 Independent Research
2021 Research on supplement brand recommendation was carried out by Health Professional Academy (November 2021).
Sample size: 300 healthcare professionals
Which of the following best describes your occupation?
Do you recommend to take a vitamin and mineral supplement during pregnancy?
Which pregnancy vitamin and mineral supplement brand would you be most likely to recommend to pregnant women?
24% of the midwives questioned recommended Pregnacare the most.
This finding is also supported by earlier independent research carried out in 2016 by Bounty Healthcare Network (sample size: 443 healthcare professionals), in 2012 by Bounty Healthcare Network (sample size: 223 healthcare professionals) and in 2008 by Bounty Healthcare Network (sample size: 1004 midwives).
2016 Independent Research
2016 Research on supplement brand recommendation was carried out by Bounty Healthcare Network, an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.
Sample size: 443 healthcare professionals
Which of the following best describes your occupation?
How important do you think it is to take a pregnancy specific vitamin and mineral supplement throughout pregnancy?
Which of the following brands would you recommend?
2012 Independent Research
Research on supplement brand recommendation was carried out by Bounty Healthcare Network, an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.
Sample size: 223
How important is a prenatal supplement throughout pregnancy?
97% of healthcare professionals questioned thought a prenatal supplement was 'important' or 'very important' throughout pregnancy.
2008 Independent Research
Research on supplement brand recommendation was carried out by Bounty Healthcare Network, an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.
Target Sample Size: 1000 Midwives
Achieved Response: 1004 Midwives
Primary Place of Work
Key Results
The majority of midwives (62%) recommend a supplement during pregnancy (base: 1004)
Of those expressing a recommendation, Pregnacare® is by far the brand most commonly recommended (base: 623)
Pregnacare Plus® was the specific brand midwives recommended most frequently as a source of Omega-3 (base: 818)
Reasons for Recommending a Particular Supplement
Base: 930
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